The Wall Street Journal
Jun 29, 2023 - 7 min
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They're winning over Gen Z, here's how. After teetering on the brink of Millenial irrelevance, Snapchat is back in fashion - and those brands that stuck around, have found that it is a winning platform to reach Gen Z. Chavie Lieber, writing in the Business of Fashion, looks at how it's surpassing Instagram and Facebook.
